![]() ![]() This moment marked the beginning of luxury fashion streetwear. In due course, Takahashi put on his famous ‘Scab’ show for Paris Fashion Week SS03 and, henceforth, the Western world became obsessed with the brand and the designer. In a full-circle moment, Comme des Garçons founder Rei Kawakubo was one of the first purchasers, which quickly led to a friendship between the two designers.Īfter eight years, Kawakubo had told just about everyone in the fashion scene about UNDERCOVER (she really was, and still is his biggest fan) and finally persuaded Takahashi to flaunt his designs outside of Tokyo he decided Paris was the fashion destination he resonated with the most. The looks were a huge upgrade to the designer’s previous collections in every way: he took streetwear to high-fashion levels by using unexpected cuts, forward-thinking prints and manifestly luxe fabrics. As one can imagine, the two were already well connected within the Ura-Harajuku area, so it didn’t take long for the store to become one of the city’s most influential fashion hubs.Ī year after setting up Nowhere, Takahashi put on his first womenswear runway show at The Garage in Daikanyama for Tokyo Fashion Week. Named Nowhere, Takahashi launched the store alongside his school friend Nigo (as in Nigo the DJ, record producer and founder of Bape and Human Made). This led to the designer dreaming of his own retail space and subsequently setting up a store, circa 1993. Initially, Takahashi’s collections largely consisted of customized pieces created from vintage finds before he knew it, prominent Japanese stores such as Billy’s in Tokyo began to stock his collections. From inception, UNDERCOVER collections have been informed by rebellion, which explains the label’s ‘We Make Noise, Not Clothes’ slogan and the gothic undertones of the aesthetic. But it all started with the fashion brand UNDERCOVER, which he founded together with Ichinose Hironori, while still studying at the Bunka Fashion College. (Productive, we know.) The designer combined his interests and influences with avant-garde notions that were circling in the industry at the time to create a brand-new look. In 1988, Takahashi graduated from Bunka Fashion College in Tokyo, and just two years later, he founded UNDERCOVER. Shop Undercover, cult Japanese brand from Jun Takahashi, alongside clothing, shoes, jewellery, and objects from international designers on the DSML E-Shop. Interestingly enough, Takahashi only started to pay attention to Kawakubo after being dragged by a friend to a Comme des Garçons show. To be specific, he did this by joining punk rock tribute band the Tokyo Sex Pistols as lead vocalist adopting the nickname ‘Jonio’ to pay respects to one of his heroes, Johnny Rotten tattooing his arms up (which, FYI is an act that’s frowned upon in Japan) and, showing dedicated admiration for the work of punk designers such as Vivienne Westwood and Rei Kawakubo. Three varieties of footwear and a shoulder bag adored with razor blade-like. Born in the historic Japanese city of Kiryū in 1969, the streetwear designer deviated from the traditions of his culture by immersing himself in the global punk movement. UNDERCOVER and Brazils Melissa are launching their first ever collaboration. The collaborative release is undoubtedly on par with Takahashi's rebellious approach which is always closer to the eclectic edge of style and perception, if not further beyond that edge.At heart, Jun Takahashi – founder of UNDERCOVER – is a punk. Undercover is a Japanese streetwear brand founded by Jun Takahashi in 1993 that takes references from street culture, punk and, of course, Japan. ![]() ![]() 'The Droogs' is actually the first CD Undercover has released. Undercover deals: clothing, accessories, footwear and much more. ![]() A huge punk fan, he previously created a few fictional punk bands and released music-related apparel under Undercover Records. The founder of Undercover Jun Takahashi has always been an agent provocateur of the creative fashion scene, and Undercover Records is actually a fictitious label. UNDERCOVER, one of the most desired and multidimensional clothing lines in. The other two remixes are from electronic artist Zomby and Paris-based DJ Low Jack, both of whom turn in funkier, beat driven versions of ‘Strack’. The first comprehensive book on the work of Jun Takahashi of UNDERCOVER. The EP flows into an ethereal piece titled ‘Horrorshow’, which comes with a remix by the iconic Radiohead frontman Thom Yorke. Mars89 is known for using unique and experimental sounds, ranging from effluent bass to vaporous noises, creating a tense and mysterious atmosphere in his probing tracks. 'The Droogs' includes six tracks, three of which were specifically created for Undercover's Autumn and Winter runway show. The Clockwork Orange themed EP is another bomb dropped by Mars89 since he released a two-track EP two months ago under Amy Becker's label Acrylic. ![]()
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